Poundland gets Anthea Turner to showcase new homeware range
Poundland has completed the rollout of a new homeware range sourced at group level via parent Pepco to all its 800-plus UK and Ireland stores.
The variety discounter marked the occasion by recruiting TV presenter Anthea Turner to showcase the range to passers-by in Manchester’s St Ann’s Square and challenge them to guess where the products were sold.
Poundland turned a shipping container into a showroom for the stunt, with Turner surrounded by mirrors, mugs, cushions, coasters, cutlery, towels, tealights and tablecloths, but with no Poundland branding.
Guesses at the retailer behind the range included Selfridges and John Lewis, according to Poundland.